KRAFTON ESTABLISHES PLAN TO STRENGTHEN ITS PUBLISHING CAPABILITIES IN 2023
- Date2023. 01. 23
Sustainable growth is the mission of a 2023 strategy built around securing a deeper portfolio of games through key investments in tech, publishing capabilities, and operations.
More games, new publish strategies
Kim outlined a number of steps meant to meet the goal of strengthening KRAFTON’s publishing capabilities by nurturing a robust and compelling pipeline of new games. In 2023, the company will realign the structure of its internal publishing operation and work to improve the processes that guide how it works with and manages independent studios.
KRAFTON will also prioritize seeking out second-party publishing opportunities that could bolster its existing lineup of games and drive expanded equity investments in external developers.
Shaping the future of games
KRAFTON will also continue its investment in developing technology spaces that are poised to reshape gaming in the years ahead, including web3 and deep learning. Kim emphasized during the KLT that “growth in these areas cannot be guaranteed without investment, and that it is worth advancing into these technology verticals as they are closely related to game production technology, which is one of KRAFTON’s core competencies.”
The road to sustainable growth
Following KRAFTON’s IPO in 2021, the company has focused on expanding media and platforms centered on the PUBG IP, as well as deepening investments in new businesses such as deep learning and AI. The aim for 2023 is to solidify the company’s operational foundation to perpetuate sustained growth. While PUBG will continue to be a major priority for KRAFTON, the company’s efforts in 2023 to develop a deeper catalogue of titles and stay ahead of rapid advances in tech will drive new processes and internal efficiencies toward essential growth.
“The global economy is in recession this year but this also gives us an opportunity to build an efficient organization,” added CH Kim. “We’ll make every effort to further bolster KRAFTON’s organizational capabilities and reinforce the publishing business in order to achieve our desired financial objectives.”
For the latest information on KRAFTON, please visit www.krafton.com.
- No attachments